You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
[podcast_player]
It seems like everywhere you look the news is bad for the ad industry. In just the last few weeks, the news has reported …
- The stock value for many large agencies is in decline as company billings fall.
- Traditional ad impressions are down almost everywhere as newspapers, radio, and magazines struggle to survive.
- Many of their customers — the big CPG brands — are cutting ad spending as their most valuable products struggle to be relevant to today’s digital consumers.
- Ad blocking continues to rise in developed nations (Ad Age called it an “apocalypse”)
- Many companies are bringing the rising areas of influence and content marketing in-house to save costs and maintain direct relationships.
Like I said … a mess.
What’s the future of Madison Avenue and how does it turn things around in this rapidly changing world? That would be a fun discussion to have … which is exactly what Tom Webster and I do in this new episode of The Marketing Companion.
You won’t want to miss this scintillating analysis!
Click on this link to listen to Episode 112
Other ways to enjoy our podcast
- Click here to download the latest episode or subscribe in iTunes
- Complete Marketing Companion Episode Guide
- Click here for the show’s RSS feed – for Android listeners.
- Find the podcast on Stitcher
Resource mentioned in this episode
WSJ article on advertising decine
Ani Alexander, our podcast producer
Please support our extraordinary sponsors. Our content is free because of their generosity.
Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.
The results don’t lie: Typeform has a 57% completion rate on surveys, against the industry average of 20% (according to Survey Gizmo). The difference? Typeform’s one-question-at-a-time interface creates a memorable user experience. Use images, animated GIFs, and even video to express yourself more fully. And Typform integrates with your favorite tools including Google Sheets, MailChimp, Airtable, and hundreds more. Remember: What you ask matters. How you ask is everything. Go to Typeform.com/companion to receive a special 30 percent off discount for our podcast fans!
Between 30 percent and 50 percent of your online visitors use your website’s search function. But analysis proves that customers rarely see the precise content that leads to a sale. Why leave this conversion opportunity to chance? Deliver search results that create sales conversions by deploying the powerful machine learning intelligence of Site Search Inspector from SoloSegment. Site Search Inspector can be set up quickly and continuously “learns” how to improve your search conversions. Visit the SoloSegment discount page to get 10 percent off your order for Marketing Companion fans!
Illustration marked safe for re-use by Unsplash.com
