ANYBODY can talk to Mark and get his help.

Subscribe to { grow }

Receive my best posts on marketing and strategy, delivered to your inbox, free with no strings attached!

How Humans Win In An AI Marketing World

Orders processed via

AMERICA

The greatest marketing learning experience. Come to the Uprising America.

Master Class

Join the most effective personal branding training class in the world.

Search this site

Welcome to {grow}

You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Four Pillars of Human Dominance in the AI Marketing Era

Three marketing truths for turbulent times

Ten ways to create an AI-shaped career

Is it time to monetize your audience through Substack?

The AI Easy Button imperils the future of marketing research

Connecting personal branding, your online network, and business value

Do you nurture your online personal brand? Or is your brand simply your personality?

Does your personality create your brand or does your brand create your personality?

Tom Webster and I had a disagreement on this and the discussion was so compelling we decided to create some content around this in the form of a podcast. In fact, Tom characterizes personal branding as a “load of crap.”

What is the role of personality containment? Vulnerability?
Is there a formula for a personal brand?
Opportunities for power today that didn’t exist 10 years ago.
Creating transferable assets with a personal brand
Are skills more important than “brand”?
Should you be creating a personal brand in your current company?
The Dark Side of personal branding
Personal networking, weak links and business value

We also talk about the very real crisis of addictions to Facebook stickers, also known as Sticker Shock.

At this point you are probably nearly frenzied. Am I right? Let’s get to the podcast!

Other Ways to Listen to this Podcast:

Click on this link to listen to Episode 36

Resources mentioned in this podcast:

Tom Peters: The Brand You 50 : Or : Fifty Ways to Transform Yourself from an ‘Employee’ into a Brand That Shouts Distinction, Commitment, and Passion!

Christina “CK” Kerley

Please support our extraordinary sponsors. Our content is free because of their generosity.

gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment.

Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new game, analytics, and polling platforms.